Westron Sales uses the Miller Heiman Strategic and Conceptual Sales Techniques to represent its principals. This system utilizes the "Sales grid" for analyzing potential customers along with coach, user, technical, and economic personnel locating techniques (c.u.t.e.).
The Counselor Selling Technique uses the principles of "relating", "discovery", "advocating", and "supporting". These techniques are the essential means of selling in the technical world of today’s component applications.
The Westron Sales "Counselor Selling" techniques apply to all products and customer types are a clear advantage over the competition. We become "counselors" to the customers and are always the first consulted for new applications or problem solving needs based on our technical application skills and understanding of the customer’s needs. Our sales efforts are always proactive, not reactive.

Westron Sales manages and tracks all prospects using an A,B,C prospect listing program which updates progress and is detailed with information on all discovery items and includes number of days to close, dollar volume potentials by product, close strategy, pain identification, and action plans etc. This information is regularly sent to our principals and can be modified to suit other formats that they may use.

Westron Sales maintains partnerships with a wide variety of distributors. These include NAED, NEDA, EASA, PTDA and HTDA organizations. These relationships allow us to expand into many customer types while offering your company the option of new distribution channels for optimum growth.

Our sales personnel offer over 40 years of proven experience in the electrical, automation and electronics industry. Our customer relationships are based on responsive and technically superior sales personnel that bring solutions to customers in a very efficient manner. Our educational backgrounds include electronics, electrical engineering and business management from major universities.

Our personnel have a strong and proven track record of success within the industry and would like to share our common sales goal; commitment to exceptional growth.

Please feel free to request more information through this website.

We look forward to the opportunity to meet with you and discuss how we can contribute to your company's success.